Decoding the all-new Kumkumadi day cream and why it works

Building a skincare regimen is easier said than done. From conflicting reels on skincare to countless online reviews and a market brimming with products—there truly are plenty of fish and fads in the sea. But we come bearing good news—Kama Ayurveda’s Kumkumadi Illuminating & Skin Perfecting Day Cream settles the hunt for a skincare staple once and for all. 

Skincare connoisseurs are no stranger to the brand’s best-selling Kumkumadi range: the time-tested Kumkumadi Thailam formula, trusty scrubs and night creams which have been auto-buys for years now. So when Kama Ayurveda announced its first-ever day cream, that too under the Kumkumadi umbrella, we were all ears. 

Our soft spot for ‘Kumkumadi’ – explained

Kumkum (saffron) and Thailam (oil-based preparation) form the basis of Kumkumadi Thailam—a 1500-year-old skincare science that promises 360-degree nourishment from within. 

The star ingredient—saffron—constitutes one-third of this glow-boosting and pigmentation-busting Kumkumadi Thailam. It is the understated and unparalleled secret to supple skin—enriched with Vitamin A and C, it restores the natural glow lost to stress, screen time and agonising pollution. With the goodness of Kumkumadi Thailam at its core, the brand’s maiden day cream enhances radiance, reduces signs of ageing, and repairs cell damage. The best part? 75% of this saffron is sourced from women-owned farms tucked in the valleys in Pampore, Kashmir: a practice that not only yields impeccable ingredients, but also uplifts communities. 

The day cream also includes Liquorice Root Powder and Indian Madder Root Powder—superior quality ingredients that enhance skin texture and remove excess melanin (fact: excess melanin can cause hyperpigmentation). Additionally, Vetiver Extract and Lotus Flower Powder ensure the cream is light on the skin, has a soothing effect and corrects pigmentation. 

Is this the right day cream for you?

If there’s one product that sits right at the centre of a skincare bible, it’s the versatile day cream. Which is why, it’s often hard to home down to the ideal one: “Is it for my skin type, what if it’s too velvety, and what if it clogs my pores?” Breathe, ladies. We propose Kama Ayurveda’s Kumkumadi Illuminating & Skin Perfecting Day Cream keeping all these factors in mind.

The perfect addition to your morning routine, the cream’s all-purpose formula hydrates from within, brightens and illuminates skin, and pairs well with make-up too. Its unique Ayurvedic formulation and non-comedogenic formula ensure it suits all skin types. Its fast-absorbing and non-greasy formula ensures that it braves the summer heat without breaking a sweat. 

The unrivalled ingredients are sourced using ancient Dravyasangrahana Vidhi practices (collecting medicinal plants for therapeutic purposes according to various Ayurvedic parameters  like desa, bhoomi, kaala, nature of dravya). It’s no surprise that every pump of the day cream is reminiscent of nature’s nourishing embrace. Its mild fragrance (imagine therapeutic notes of Ayurveda and natural freshness), lightweight formula and silky finish are sure to delight. 

To buy the product, head to www.kamaayurveda.in or to a Kama Ayurveda store near you.